2. Public engagement and volunteer management

This module equips learners with strategies for effective community engagement and volunteer coordination in citizen science projects. It covers the volunteer lifecycle—from recruitment to retention—and provides tools and insights for managing volunteer motivations, experiences, and communications. Additionally, this module emphasizes the importance of public outreach, offering guidance on how to communicate and engage with various stakeholders to maximize the impact of citizen science initiatives.

Module description: 

What?

How?

Why?

Volunteer management

Introducing the notion of volunteer management and the volunteer literature

Demonstrating that there is already a lot of knowledge about how to engage with volunteers

The volunteer’s journey

The stages of volunteer’s journey and ways to maximise volunteers’ experience

Demonstrating that the volunteer experience has many stages with different concerns

The motivations of volunteers

Types of motivations; demography and attributes of volunteers; recruitment techniques or awareness of opportunities

Enabling learners to describe their (potential) volunteers and plan the recruitment process

Checklist for project organisers and managers

Key recommendations for project organisers based on the volunteer’s journey

Enabling learners to use the checklist for project organisers

Volunteer management

Best practices for onboarding, communication, retention, and acknowledgment

Enabling learners to plan ahead for retention and sustained participation

Communication and public outreach

Issues and tools for communication and public outreach in relation to citizen science projects

Encouraging learners to design and initiate outreach activities in relation to their project (before, during, after)


Slide (available in slide deck)