Four men in a large room with brick walls. One of them is standing by a whiteboard covered in post-it notes. He is holding a marker pen. The other men sit on comfortable furniture looking at the board. They are all in discussion.

In the first week of this course, we discussed "How to Choose a Question" [LINK TO PART 1] and then looked at "Campaign Design Best Practices" [LINK TO PART 1] from the perspective of recruiting participants. Now, in this final week, we’ll plan for the end of a campaign, when we have some results to share. 

When we first discussed how to design a campaign, you were invited to consider:

  • an environmental issue that concerns you or your community
  • that you want to do something about
  • and that a citizen observatory can address

At that stage, you needed to think about:

  • the audience you wanted to influence
  • the changes they wanted to make
  • and the communication channels that would most effectively reach the relevant stakeholders. 

In the next section we will consider the key questions to ask when planning how to make an impact.

Last modified: Tuesday, 30 March 2021, 1:51 PM