Train-the-Trainer: Stakeholders and audiences

1. Stakeholder analysis and audience mapping

This module educates learners on the diverse ways of thinking about, analysing, and mapping training stakeholders and audiences. From considering the current level of engagement, importance and interest of stakeholders, and timely involvement of relevant stakeholders to carefully considering the characteristics of training audiences, this module equips learners with the knowledge to apply these methods in their work.

Module description:

What?	How?	Why?
Introduction to importance of knowing your target audience / participants	Introducing the learner to reasons CS projects fail, and the Ladder of Participation for researchers and other staff	Explaining to the learner why stakeholder and audience mapping and analysis are important tools, and encouraging learners to think about different levels of participation or readiness for CS
Introduction to teaching and learning styles	Introducing student learning styles and the Facilitator teaching style	Explaining to the learner that there many different learning styles that need to be considered, as well as identifying an appropriate teaching style for the CS training to deeply engage with learners is important
Stakeholder analysis and mapping	Introducing ways to map and analyse stakeholders, including on Interest/Influence scales and taking a timeline approach	Demonstration of how different ways of mapping stakeholders can be useful in different circumstances. Enabling learners to conduct a stakeholder analysis and mapping, considering the timing of the training
Audience mapping	Using Empathy Mapping (by Xplane.com) to dive deeper into the characteristics of identified (training) audiences	Enabling learners to conduct audience mapping for their planned trainings

Slide (available in slide deck)